Fare play: Saudi women informed they will turn out to be taxi drivers

RIYADH: Female camel owners final week had the possibility, for the first time ever, to showcase their animals in a camel beauty contest on the annual King Abdulaziz Camel Festival in Saudi Arabia. But they weren’t the one girls to play a prominent role at the occasion; others contributed by offering the impressive accessories that helped the camels catch the eyes of the judges.

Noura Al-Ghannam, for example, is the proprietor of Safayef, an organization that focuses on making custom-made camel capes, covers, necklaces and other equipment.

“I started my enterprise two years ago, in 2019, but a 12 months earlier than that we studied the local market and the issues in conventional merchandise and the way they’re restricted,” she told Arab News.

She came to the conclusion that conventional capes for camels had been very plain and easy and lacked fashion, so she decided to brighten them up with the addition of colorful embroidery and by offering a wide range of materials. The name of the business, Safayef, refers to the ornament created from woolen threads that appears on the camel accessories.

“I realized that we’d like different fabrics for camel capes which are suitable for winter and summer time, and some are solely suitable for formal events,” Al-Ghannam stated. “We also work on necklaces and medals.” 

Each colorful, embroidered cape is personalized and meticulously stitched as per the exact measurement of the camel to ensure an ideal fit. (Supplied)

Sewing has been considered one of her passions since a very younger age, she added.

“I loved embroidering and adding accessories on materials, and whereas most designers tend to design conventional garments, I wanted to differ from them and decorate camels, as I have an interest in them,” she mentioned.

One of the challenges she faced in organising her enterprise was the bespoke nature of the accessories she supplies, which require precise measurements to make sure they perfectly fit the camel they’re made for.

“One of the the cause why we don’t have a retail retailer is as a end result of these garments are specially tailored and customized for one camel at a time,” Al-Ghannam said. “When we get an order we’ve to take the measurements of the camel so it might possibly fit the clothes perfectly. 

Each colourful, embroidered cape is custom-made and meticulously stitched as per the precise measurement of the camel to ensure a perfect match. (Supplied)

“One of the biggest challenges that we had was taking the measurements for a camel. However, after a 12 months of working with camels, we overcame the problem and now it has become simpler to do so.”

Al-Ghannam said that she needs to increase her business to all Gulf countries and aspires to it becoming the leading specialist model for camel equipment.

Her purchasers embody camel owners and the organizers of camel festivals, and she or he revealed that she additionally receives many requests for horse equipment.

“I know many horse owners need accessories for their horses,” she stated. “However, Safayef is a business specializing in camel accessories only — and in any business, it is very necessary to give attention to what you do greatest.”

Al-Ghannam stated that when she started her enterprise she contacted the Kingdom’s Camel Club and explained her business plans. They welcomed her with open arms, she added, and this yr she participated in the King Abdulaziz Camel Festival for the primary time by offering flags, necklaces, scarves and embroidered covers.

Safayef has also supplied camel capes and team uniforms to the Eid Caravans initiative, organized by the Ahyaha Humanitarian Foundation in cooperation with the Saudi Camel Club, Diriyah Gate Development Authority, and the Imam Mohammad bin Saud Charity Society. The initiative involved a convoy of 14 camels loaded with presents that had been distributed to greater than 400 homes. In addition, Safayef has participated in different particular occasions, including for Saudi National Day and Eid.

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